Dagema
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Texto daGema
  • David Elia

    Founder of Design da Gema

    An artist designer, David has Lebanese and Uruguaian origins and grew up between France, the United States and Brazil, making him not only a true Brazilian but also a citizen of the world. David graduated with a masters in Interior Architecture from the Rhode Island School of Design in the United States and Product Design from Domus Academy in Milan. He is the recipient of an A' Prime Design Award, IF Materials Design Award, the Esther Pine Prize and the Leonard Bernstein Grant in Fine Arts. Some of David's work is part of important private collections most notably the Pinault Art Collection. David founded Design da Gema after working with the Campana Brothers in 2010 in Sao Paulo, Brazil.

    about the studio


    Da Gema ? 


    This is how the local inhabitants of Rio de Janeiro are called ('Carioca da Gema', meaning  'Carioca of the Egg Yolk') whose roots come from the native indians (tupi-guarani). Da Gema is  a manifesto of designer David Elia, founder of the brand, who, since his childhood, has been in  a deep resonance with Rio de Janeiro. The studio Design Da Gema embodies the pureness of  Brazil's vision, whose epitome is drawn by the vision of its designer.   
    Both a Design studio and small production unit, Design Da Gema is based in Rio de Janeiro  and in Monaco, where it will enable the brazilian fantasy to shine through all 5 continents. 

    The roots of creation

    The soil of Rio de Janeiro is deeply creative and is fed by strong pulses of life that energize its inhabitants. Coastal and mountainous, rich in great contrasts, both in its urban jungle and its  landscapes, the city inspires all artists who live in this colourful environment. Life and death  constantly collide side by side, without compromising the vividness of the place. 
    Studio Design Da Gema was born between samba and open air bazaars of Rio's city center,  displaying original artifacts, whose materials are as improbable as they are graphic. An  aficionado of Rio, David Elia exhibits his vision of Brazil at the top artistic gatherings worldwide,  offering reels, shellfish, mollusk, stray bullets and carnivoras as colorful design items.

    Trips

    Latin America, United States, Europe, as many continents as influences, the vision of David  Elia is plural, mixed by his family roots, always oriented towards art, in all its forms. All these  trips are a source of inspiration where different cultures are discovered conjuring new visions  and awakening the senses for the artist's creations. 
    Melting pot of objects, research and ideas, the studio Design Da Gema is like a crucible where  metal, material, textures and colors clash into each other. The experiments are multicolored,  and the magic of the creation brings nuggets that are full of nuances and storytelling.

    Transformation of objects and recovery of materials

     
    At the core of Brazilian and Carioca culture, the recovery and transformation of everyday  objects and materials into something else other than its original function is almost like a lifestyle.  Whether on the huge open-air bazaar of the Rio city center, or in the small shops of the city,  many diverse objects, textiles and materials (plastic,glass...) are a pretext to compose,  reconstruct, and re-adapt giving them a second life.
    This state of mind is the basis of David Elia's work: ''The Carioca spirit is very spontaneous. It  symbolizes the ability to cope with everything, instantaneously. That's what I convey in my  design.''

    Life !

    For David Elia, life is his main source of inspiration. By observing what surrounds him, he  frames his artwork and transcends his everyday perception. Everything is a pretext for creation,  and takes shape in an unexpected way. David Elia's artwork speaks about Life, and reflects it. 

    Violence
    Behind the picture of Rio de Janeiro, its pristine sandy beaches, its carnival or the Corcovado,  lies a very different reality, where the favelas are the scene of daily violence and insecurity  between cartels and military police.
    But the Cariocas, as they often do for everything that is related to art, recover violence and  anger turning them into creative energy. Here more than anywhere, life is stronger than death.  This state of urgency encourages them to enjoy every moment, generates vivid colors,  breathtaking music rhythms, and beautiful dances. This idea can be best illustrated by the world  renowned carnival of Rio.
    This theme of violence was never really explored in design. The Studio Design da Gema has  made it a manifesto. The collection 'Stray Bullet' opens a window into this world as well as  one's conscience. And this is just the beginning

    curriculum


    EDUCATION


    2009
    MA Design, Domus Academy - Italy

    2007
    MIA, Masters Interior Architecture, Rhode Island School of Design - USA

    2004

    BA, Fine Arts, Brandeis University - USA

    2002
    Certificate Architecture, Harvard Graduate School of Design Summer Program - USA

    2000
    French Baccalaureat, L - Lycee Albert 1er - Monaco



    EXHIBITIONS

    2014
    New Territories: Design, Art and Craft in Global Latin America, 2000-2013 - MAD Museum, New York

    2012
    Collection 'Bobina' Natural color Tray sold at the MoMA Design Store during Springtime - New York

    2011
    Collection 'Bala Perdida' Chair present at the L&M Arts Gallery - NYC
    Collection 'Bala Perdida' Chair exhibited at the Hong Kong Art Fair, L&M Arts - New York



    EXPERIENCE

    2010
    Junior Designer at Studio Fernando & Humberto Campana - Sao Paulo, Brazil

    2007
    Junior Designer at Djandji Interior Design - Monaco

    2006
    Intern at Moshe Safdie and Associates - Cambridge, USA



    DESIGN COMPETITIONS / ART RESIDENCIES

    2011
    A' Design Award in Arts, Crafts and Ready-Made Design for the tray artwork 'Bobina' - Italy

    2010
    International Forum Materials Design Award for the project Capella Acoustic Tile - Germany

    2004
    Esther Pine Memorial Prize in Fine Arts - USA
    Leonard Bernstein Festival of the Arts Grant for the sculpture project Architectonica - USA


    PUBLIC AND PRIVATE COLLECTIONS

    The Francois Pinault Collection - Paris, France
    Charity Auction by Brazil Monaco Project, 'Desmatamento' Chair sold for 18,000 Eur - Monte-Carlo, Monaco
    Paula Cussi Latin American Art Collection - Monte-Carlo, Monaco

2014

  • Revista Revista

    Milk,
    September, 2014

  • Revista Revista

    Coolhunting,
    February, 2014